Frida Polyak Consultant
london
English, Hungarian
About Frida
Frida is a member of Euromonitor’s Innovation practice, where she provides strategic insights on consumer behaviour, innovation strategy, new product launches and shifting trends driving innovation.
Expertise
Frida is a Consultant at Euromonitor International. Based in London, she focuses on Innovation, Megatrends and Global Consumer Trends. In her previous role, Frida was responsible for leading consumer finance research in the Western Europe region. Prior to joining Euromonitor, Frida completed her master's degree in Sociology at The London School of Economics (LSE). She holds a bachelor's degree in Marketing and has work experience in the telecommunications industry.
Recently Published Work
Monitoring NPD to Understand Innovation Trends in Consumer Health
Frida Polyak
Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.
Navigating the Global Fast Payment Frontier
David Zhang
Different from ACH payments taking from hours to days to be cleared, fast payments (“FP”, ie near real-time payments) are transactions whose messaging and fund transfer are conducted in near real time (less than 20 seconds, typically) on a 24/7 basis. As speed matters to the cashflows of businesses and consumers, FP has been implemented in 70+ markets in 2023 globally, growing from 40+ markets in 2018, almost doubled in five years.
BNPL: Exploring Emerging Applications and Regulatory Developments
Frida Polyak
Buy Now, Pay Later (BNPL), the modern-day credit, quickly reached even the smallest segments of retail and the services industries over the past years. Today, the payment alternative is commonly used to cover daily necessities. While there is no BNPL regulation in place to date, imminent regulatory frameworks will most likely accelerate market consolidation and a slowdown in development. However, the impact is expected to be proportional to the extent of regulation.