Sports and Entertainment

Market research on Sports as a consumer and service industry. Cro...

Market research on Sports as a consumer and service industry. Cross country comparable performance trends, benchmarking and future development opportunities for professional sports and live events.

Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

USD 1,325
Strategy Briefing

Customer Loyalty Ecosystems

Dec 2023

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…

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Strategy Briefing

Elevating Engagement: The Loyalty Landscape in Asia Pacific

Aug 2023

Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer…

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Strategy Briefing

Fan Engagement in Focus: Measuring the Impact of Sports Betting on the Industry

Jul 2023

This report focuses on the impact of sports betting on fan engagement, and the challenge of winning in a content rich but attention poor media landscape. By analysing weighted web traffic and app data, it provides insights into the ways sports…

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Strategy Briefing

Sponsorship in Women’s Football

Jul 2023

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground…

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Strategy Briefing

Next-Generation Customer Loyalty

Jun 2023

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…

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Strategy Briefing

Building Brand Loyalty in Latin America

May 2023

Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…

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Strategy Briefing

Fintech’s Next Phase

May 2023

“Fintech’s next phase” refers to the greater integration of fintech with commerce. Fintech companies are innovating to increase access to financial products and services, improve the security of payments, increase funding, and enhance the merchant…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

USD 1,325
Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

The Price of Sports Sponsorship

Apr 2023

Major knowledge gaps have long existed when it comes Sports sponsorship valuation. This report utilizes Euromonitor’s Sponsorship Valuation Model to address this challenge, analysing top sports leagues in North America and Europe and providing…

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Strategy Briefing

Disruptive Trends of Digital Banks in Asia Pacific and Australasia: How to Win the Profit Battle

Mar 2023

Benefiting from growing smartphone penetration, supportive regulations and so on, a growing number of digital banks have been launched, challenging the incumbents. However, among all digital banks, less than a quarter are known to be profitable. Key…

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Strategy Briefing

The Evolution of Football 2020-2030

Mar 2023

2020-2030 will be a key decade for professional football. It has seen the FIFA World Cup travel to the Middle East for the first time in its history, the women’s game is seeing positive commercial momentum, and the battle for the attention of Gen Z…

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Strategy Briefing

State of Play of Customer Loyalty

Feb 2023

Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a…

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Strategy Briefing

The Growth of Subscription Loyalty Programmes in the Americas

Feb 2023

Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loyalty, with…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

The Changing Face of Customer Loyalty

Nov 2022

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…

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Strategy Briefing

World Market for Professional Sports

Nov 2022

The sports industry in 2022 continues to demonstrate post-pandemic resilience, driving commercial performance by forging novel deals with emerging brands and companies and striving to maximise stadium revenues. Fan growth remains a universal goal and…

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Strategy Briefing

The League and Club Indices 2022

Aug 2022

Euromonitor International’s League and Club (including franchises) indices provide a well-defined and comparable view of 55 domestic leagues and over 800 clubs across nine team sports globally to uncover the leading performers from a commercial…

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