World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The Latin American Drinks Market: Raising a Glass to the Post-Pandemic World

Dec 2020

The Coronavirus (COVID-19) pandemic has radically transformed the economic and consumer landscape of Latin America. For the drinks industry, the closure of the on-trade and measures encouraging more at-home consumption have resulted in the collapse…

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Strategy Briefing

Know Your Herd: The Rise of Local Dairy Products

Dec 2020

Local dairy products have gained importance in former years not only for companies but also for consumers as they are associated with freshness, health and sustainability. This is a challenge for global players, and they have developed different…

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Strategy Briefing

Milk Formula: Innovation and Segmentation Strategies Amid Entrenched Challenges

Dec 2020

Milk formula manufacturers face entrenched challenges due to unfavourable sociodemographic conditions. With reduced volume sales growth opportunities, premiumisation strategies driven by greater focus on innovation and segmentation will be…

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Strategy Briefing

Tobacco Legislation

Dec 2020

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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Strategy Briefing

Packaged Food in Latin America: 10 Opportunities for a New Normal

Dec 2020

The Coronavirus pandemic has radically transformed the economic and consumer landscape of Latin America. It has changed the way consumers live, work and shop. Increased time at home, price-sensitive consumers, a focus on mental wellbeing and…

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Strategy Briefing

IFA 2020 Berlin Review: Special Edition

Dec 2020

The annual IFA fair is known as the biggest Consumer Electronics and Consumer Appliances trade fair globally. 2020 was a unique year for IFA, where the trade fair was held in hybrid format - physically with very limited number of business attendees…

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Strategy Briefing

The State of Women's Football 2020

Dec 2020

This report analyses the state of women’s football in 2020 and its potential for further development in the light of and beyond the Coronavirus (COVID-19) pandemic. The report looks at historic issues negatively affecting women’s football, and…

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Strategy Briefing

Foodservice Delivery Innovation: Lessons From Asia Pacific and Latin America

Dec 2020

Home delivery has become indispensable for restaurants around the world to continue operating through the pandemic and stay relevant post-crisis. Players within and related to foodservice have created new solutions by adapting to this new normal. In…

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Strategy Briefing

The New Normal in Store-based Shopping for Fashion and Luxury: What Does the Future Hold?

Nov 2020

Channel shifts accelerated by the Coronavirus pandemic has led to significant changes taking place across the fashion retail landscape with retailers being forced to adapt to these new consumer demands and behavioural shifts. This report examines the…

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Strategy Briefing

Mobility Survey 2020: Key Highlights

Nov 2020

The mobility survey launched earlier this year is part of the newly rebranded Mobility page. As well as providing insights, it can be used to answer important business questions such as, what are the prospects for transport spending in the next 12…

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Strategy Briefing

The End of the Boom? Bourbon, Ryes and Other US Whiskies

Nov 2020

Coronavirus may have caused a disruption to the growth patterns of bourbons, ryes and other US whiskies, but strong domestic demand should help consumption growth to bounce back quickly. International growth will be more of a challenge, as trade wars…

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Strategy Briefing

Insects for Dinner: Examining True Potential

Nov 2020

Finding new alternative sources of protein is a focus to sustainably ensure access to nutritious food for a global population of nine billion in 2040. Dried insects often contain over 50% protein and are part of the diet for almost two billion people…

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Strategy Briefing

The New Normal: Permanent Shifts Expected in the Retail and Hospitality Industries

Nov 2020

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

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Strategy Briefing

Experience Virtual Worlds: Unlocking Opportunities in Consumer Engagement, Branding and Marketing

Nov 2020

Video games continue to capture new audiences, providing more ways to generate revenues and engage consumers. The role of virtual platforms grew in 2020, as they replaced “normal” social and brand activities during the pandemic. FMCG brands,…

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Strategy Briefing

Ayurveda and Its Growing Influence in Preventative Healthcare in India

Nov 2020

Growing indulgence, unhealthy lifestyles and high stress levels has resulted in the early onset of diseases in India. More consumers are embodying healthier lifestyles, going back to their roots and seeking products with plant-based and herbal…

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Strategy Briefing

After Unilever: The Fragmented New World Order of Global Tea

Nov 2020

Unilever’s planned exit from most of its tea operations will be a seismic event in global tea. It will further accelerate the key long-term trend in the competitive landscape of global tea: fragmentation. In the future, the key players in tea will be…

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Strategy Briefing

Surface Care in Asia Pacific

Nov 2020

Asia Pacific is the fastest growing region for surface care globally. Given the large consumer base and low per capita spending, there is huge potential. Various positive factors will enable increased usage and sales. These include increased product…

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Strategy Briefing

The Rise of Vegan and Vegetarian Food

Nov 2020

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…

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Strategy Briefing

Processing: The Next Frontier for Premium Pet Food

Nov 2020

Premium pet food is on the precipice of a transformational shift. As pet owners turn to more fresh and less processed food in their own diets, they are increasingly looking beyond ingredient lists in pet food. Physical format has become a key…

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Strategy Briefing

How Coronavirus Has Exposed the Digital Divide

Nov 2020

As commerce, employment and even education continue to leverage the internet and technology, digital preparedness takes on ever-increasing importance. The Coronavirus (COVID-19) pandemic has exposed the existing digital divide in both developing and…

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