World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Mar 2024

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

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Strategy Briefing

Hot Drinks in Asia Pacific

Mar 2024

Hot drinks sales in Asia Pacific were stagnating in real value terms in 2020, impacted by the decline seen in China in this year due to the COVID-19 lockdowns. However, sales have been increasing since then, in spite of further Chinese lockdowns in…

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Strategy Briefing

Hot Drinks in Latin America

Mar 2024

Volume sales of hot drinks returned to recording positive growth in Latin America in 2023, following the slight decline seen a year earlier. In value terms, with costs rising against a backdrop of high inflation, growth was stronger. Coffee continues…

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Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

Hot Drinks in Western Europe

Mar 2024

After a demand spike in 2020, when COVID-19 hit Western Europe, followed by further growth in 2021, with some restrictions still in place, the return to near normality in 2022 saw sales decline. However, sales returned to positive growth in 2023 and…

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Strategy Briefing

Hot Drinks in Middle East and Africa

Mar 2024

Sales of hot drinks in Middle East and Africa continued to record positive growth in both volume and real value terms in 2023. However, with high inflation and rising costs and product prices, volume outperformed constant value growth in 2023, as…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Food and Drinks in the Coming Era of Food Insecurity

Jan 2024

The rise in global food insecurity will be a defining challenge for the food and beverage industry in the coming decades. Once-reliable supply chains are under threat from climate change and geopolitical shifts, which means the future will be one of…

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Strategy Briefing

World Market for Hot Drinks

Jan 2024

A return to normality will prove elusive for the global hot drinks industry in 2024. Supply chain challenges have moderated but not gone away, as increasingly value-conscious consumers try to balance their desires with tight budgets. Meanwhile,…

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Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods

Jan 2024

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

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Global Company Profile

Lipton Teas & Infusions in Hot Drinks

Dec 2023

Lipton Teas & Infusions (formerly Ekaterra, Unilever’s tea division), after separation from Unilever, inherited a tea portfolio of 36 brands with total turnover of USD3 billion, making it the number one company in tea in the world. Two thirds of…

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Strategy Briefing

Global Market Overview of Coffee

Nov 2023

The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

The Future of Functional Food and Beverages in Asia Pacific

Sep 2023

In Asia Pacific, consumer need states in food and beverages cut across physical, mental and emotional wellbeing. Food and beverage companies can unlock opportunities in addressing consumers’ health goals by utilising functional ingredients and…

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Strategy Briefing

Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK

Sep 2023

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Changing Consumer Needs and Opportunities for Tea in Asia Pacific

Aug 2023

Amidst the cost of living crisis and an inflationary environment, tea in Asia Pacific remains a resilient category, owing to its inelastic demand. Nevertheless, stiff competition from other beverages remains, and this report seeks to analyse the…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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