Ukraine

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Ukraine

Feb 2024

Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…

USD 1,195
Country Report

Air Care in Ukraine

Feb 2024

Car air fresheners showed the highest (and only positive) volume sales growth within the overall category of air care in 2023, with the rise primarily linked to the surge in the number of cars in Ukraine. The imposition of martial law has prompted…

USD 1,195
Country Report

Convenience Retailers in Ukraine

Mar 2024

Convenience retailers in Ukraine continued to prove more successful than other grocery formats in weathering the challenges brought about by the Russian invasion in 2023. Offering a relatively limited range of day-to-day essentials, they were well…

USD 990
Country Report

Consumer Foodservice in Ukraine

Feb 2024

Russia’s ongoing war in Ukraine continued to be a major factor influencing consumer foodservice in 2023. Nonetheless, Ukrainian businesses showed unprecedented resilience while operating in challenging wartime conditions, including constant air raids…

USD 2,450
Country Report

Polishes in Ukraine

Feb 2024

Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still…

USD 1,195
Country Report

Dishwashing in Ukraine

Feb 2024

Hand dishwashing led volume sales growth within dishwashing in Ukraine in 2023, recording the only positive growth in the category, with sales driven by the decline in household incomes and by widespread relocation among consumers. Many Ukrainians…

USD 1,195
Country Report

Bleach in Ukraine

Feb 2024

Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer…

USD 1,195
Country Report

Wipes in Ukraine

Mar 2024

Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging…

USD 1,195
Country Report

Home Insecticides in Ukraine

Feb 2024

In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and…

USD 1,195
Country Report

Hot Drinks in Ukraine

Jan 2024

Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022 with sales plummeting as large numbers of people fled the country in search of safety. With Russia’s war continuing in 2023 the population remained significantly…

USD 2,450
Country Report

Supermarkets in Ukraine

Mar 2024

Supermarkets was the most dynamic grocery retailers channel in Ukraine in current value growth terms in 2023. While many players suffered steep declines in revenues and the loss of several outlets in 2022 due to the initial shock and destruction of…

USD 1,195
Country Report

Coffee in Ukraine

Jan 2024

Coffee is by far the most popular category within hot drinks in Ukraine but the category has seen heavy losses since Russia's invasion of Ukraine. Sales plummeted in 2022 as large numbers of consumers fled the country while foodservice sales were…

USD 1,195
Country Report

Retail in Ukraine

Mar 2024

After experiencing a deep contraction in 2022 due to the shock of the Russian invasion, retail in Ukraine saw total current value sales rebound at an impressive pace in 2023 as consumers and businesses adjusted to the new reality. However, recovery…

USD 2,450
Country Report

Toilet Care in Ukraine

Feb 2024

In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…

USD 1,195
Country Report

Vending in Ukraine

Mar 2024

Foods vending was the most dynamic performer within vending in Ukraine in current value growth terms by some distance in 2023. While this was partly due to high inflation and the ongoing emergence of sales from a relatively low base, its strong…

USD 1,195
Country Report

Direct Selling in Ukraine

Mar 2024

The mass exodus of refugees from Ukraine in 2022 following the Russian invasion took a particularly heavy toll on direct selling. This was because a high proportion of those who left were women, who not only represent this channel’s main target…

USD 1,195
Country Report

Laundry Care in Ukraine

Feb 2024

After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…

USD 1,195
Country Report

Retail Tissue in Ukraine

Mar 2024

Toilet paper performed relatively well in retail tissue in Ukraine in 2023. This can be attributed to its status as a fundamental commodity, maintaining robust demand even amidst declining revenues in the tissue market. Notably, toilet paper…

USD 1,195
Country Report

Menstrual Care in Ukraine

Mar 2024

In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the…

USD 1,195
Country Report

Hypermarkets in Ukraine

Mar 2024

Hypermarkets in Ukraine lagged behind the other main modern grocery retailers channels in terms of current value sales growth in 2023. These types of outlets have lost ground to smaller formats since the start of the Russian invasion, in part because…

USD 1,195
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