HW Soft Drinks

Understand the latest market trends and future growth opportuniti...

Understand the latest market trends and future growth opportunities for the Health and Wellness industry. Key trends are clearly and succinctly summarised alongside current research data across a range of core packaged food and beverages categories.

Country Report

HW Soft Drinks in Canada

Jan 2024

The momentum regarding the general health and wellness trend preceded even COVID-19, as local consumers searched for ways to prioritise their wellbeing through soft drinks. As the pandemic substantially impacted the lives of consumers, interest in…

USD 990
Country Report

HW Soft Drinks in Ireland

Jan 2024

Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…

USD 990
Country Report

HW Soft Drinks in Thailand

Jan 2024

Due to the postponement of the third phase of the sugar tax in Thailand, which was postponed from 1 October 2022 to take effect on 31 March 2023, carbonated beverage players have had to act quickly to launch innovative products in response. Most…

USD 990
Country Report

HW Soft Drinks in Mexico

Nov 2023

The review period saw the introduction of new regulations relating to the labelling of packaged food and soft drinks that promote greater transparency in terms of the nutritional content of these products. Regulation NOM-173, which entered into force…

USD 990
Country Report

HW Soft Drinks in Austria

Dec 2023

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

USD 990
Country Report

HW Soft Drinks in Denmark

Nov 2023

There are multiple health and wellness claims in soft drinks, including natural and organic; fortified with vitamins and minerals; superfruit and immune system or brain work support; energy boosting and mental health care. These are targeted at a…

USD 990
Country Report

HW Soft Drinks in Brazil

Oct 2023

In October 2022, Brazil’s new label legislation was put into practice, updating the previous regulations with important advancements, the first being a front-facing nutritional label. This is starting to highlight the importance of ingredients and…

USD 990
Country Report

HW Soft Drinks in Norway

Dec 2023

2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…

USD 990
Country Report

HW Soft Drinks in Turkey

Nov 2023

The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

USD 990
Country Report

HW Soft Drinks in Singapore

Nov 2023

Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…

USD 990
Country Report

HW Soft Drinks in Taiwan

Nov 2023

There has been a general increase in awareness of health and wellness amongst Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…

USD 990
Country Report

HW Soft Drinks in Sweden

Nov 2023

The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…

USD 990
Country Report

HW Soft Drinks in Greece

Nov 2023

Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…

USD 990
Country Report

HW Soft Drinks in Australia

Nov 2023

As a result of the COVID-19 pandemic, more and more consumers are prioritising their health and looking for ways to improve their overall health and wellbeing. With cardiovascular diseases on the increase in Australia, health concerns related to the…

USD 990
Country Report

HW Soft Drinks in Japan

Nov 2023

More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…

USD 990
Country Report

HW Soft Drinks in Argentina

Nov 2023

During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…

USD 990
Country Report

HW Soft Drinks in Spain

Nov 2023

Sugar intake remains one of the primary concerns for consumers in Spain, which supported demand for low sugar, no sugar and no added sugar claims within soft drinks in 2022. A major contribution comes from no sugar cola carbonates. While lower-income…

USD 990
Country Report

HW Soft Drinks in Poland

Nov 2023

As the number of obese and overweight people in Poland has been increasing, NGOs and the Ministry of Health promote increasing physical activity and reducing calorie consumption, especially underlining reducing the consumption of sugary drinks. The…

USD 990
Country Report

HW Soft Drinks in Germany

Nov 2023

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…

USD 990
Country Report

HW Soft Drinks in China

Nov 2023

Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…

USD 990
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;